I’m sure anyone who has tried organising any sort of event must know the feeling of pitching phonecall after phonecall into the void, sending follow up E-mails that don’t get replies and chasing down people who said ‘I’ll call you next week’.  

When that becomes the norm, you lower your expectations and so when someone actually does call back there’s a feeling of immense gratitude. When that call is from a national newspaper, telling you they can provide as much newspaper as you need and that there is ‘editorial interest’ in your project, well, it makes your day.

It made my day.